the truth of the matter is that Victoria's Secret is so not what it once was...a woman's lingerie and under garments boutique.
i just walked into their new store in Liberty Place, and it was like walking into an extravagant and inappropriate pj party/club for a bunch of spoiled tweens*.
their old demographic:
adult women, mid 20s-early 40s, household income of $30K-50K, professionals
their new demographic:
tweens, 11-16 years of age, weekly allowance of $50 per week, barely passing tests because they are too busy trying out new lip glosses to study...oh and they like, LOVE the hills.
(Research provided by Unusual Suspect, LLC)
*kids between adolescents and teens=tweens
1 comment:
well, now i'm confused. i am an adult woman professional BUT this job pays about $50/week and i L-O-V-E the hills.
i'm vicky's wet dream.
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