Fall Lineup – the Geico commercial taken too far

As Beanorama wrote about & many SoUnpretty readers attested to a few months ago, we all love the Geico caveman campaign. Last week, the big 3 networks unveiled their fall 2007 lineup. I think it was ABC that has decided to make a series about our beloved Caveman. Yes, that’s right, a SERIES.

Pilot unseen, I can already imagine that this is going to be an awful show & either get canned or become mid-season replacement series the moment it hits the air. FYI – for all of you who weren’t raised on TV & TV jargon like I was – it’s just the crap that networks roll out in the winter between sweeps months when their good shows would be on hiatus or repeats, or replacing another crappy canned show.

Like, the concept of these cavemen functioning in a modern-day world can only work & be funny for so long ( like 1 episode's worth of laughs). Plus, didn’t Phil Hartman do the same thing on SNL back in the late eighties? Like, he was a Caveman lawyer or something.

After this failed venture, it's probably going to make people tired of seeing the Geico commercials. This show will kill that campaign. Then, Geico will have to rely on the adorable gecko.

Thanks network television, way to go & fuck up a good concept.