Sunday, December 17, 2006

Most ill-timed ad campaign- It takes 5ive by Adidas




This past weekend, I started catching these new Adidas commercials where a basketball player is talking directly to the camera about some b-ball jibber-jabber. At the end of the commercial, they say "it takes five". I had to ask my hubby what the hell they were talking about. He explained to me that the NBA/Adidas is trying to do a "course correction" on the NBA image. I.E. , they're trying to improve the image of basketball as a team sport & not just about an individual, basketball should be a family-friendly sport, etc. The 5 part means that there has to be 5 players on the court at any time during the game.

Well, soon after I received this explanation, there was a basketball brawl between the New York Knicks & the Denver Nuggets. The details of the brawl aren't important (basically too much male testerone in one room, as usual); the result is that 10 basketball players were suspended.

On one hand, Adidas chose an awful time to put out this ad campaign, but on the other hand with the recent suspensions (5 players each from both teams) they do prove that it does indeed take five.

5 overpaid, spoiled, egotistical a--holes to ruin an entire sport for everyone.

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